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This web site battenhandengraving.com states the following, "I am Ron Batten, a third generation, traditional hand engraver." We noticed that the webpage stated " Since 1979 I have worked in Toronto Ontario." It also said " My father, Harold K. Batten, was an engraver in New York City, while my grandfather, Harold A. Batten engraved in a studio in Boston. We have never used power assisted tools as that would compromise our work and be uncharacteristic of true hand engraving. Whatever your corporate or personal needs, I can engrave it for you by hand with precision, mastery and lasting beauty." The header had hand engraving toronto as the highest ranking optimized keyword. It is followed by personalized jewelry, engraving toronto, and personalized gifts which isn't as ranked as highly as hand engraving toronto. The next words battenhandengraving.com used was toronto engraving. custom rings was included but could not be understood by search engines.